The intersection of Tech, Sports and Media.


An international, multi-discipline team of experts, working toward the future of sport tech.

We bring together a broad range of expertise – video content editing, javascript development, sports broadcasting, UX/UI design, fundraising, iOS & Android development, data & analytics, mergers & acquisitions – to build great digital products for sport.

Mobile & Web Technology

Smartphones and majority 4G/5G coverage have carved out the future in how we interface with the world. Yet still, there are massive areas of our day-to-day with room for an upgrade. We’re in the business of discovering where remote access to (& recording) content and data, communicating with others, and hybrid-device interfacing has yet to show its true value.

Sports Data & Analytics

The technology & level of access behind modern sports broadcasting has remained mostly the same since the 70’s — revolving around professional-grade sporting, licencing agreements, and curated top-down displaying of data. It’s time to flip that on its head: grassroots & semi-pro, online streaming, and on-demand data & analytics access.

Video & Social Media

The rapid development of high definition cameras inside your smartphone has lead to a revolution in recording video — high quality, original video content doesn’t mean spending thousands in pre- and post-production anymore. Combined with social media offering free-for-all access to platforms and communities to consume live streaming and videos, the modern broadcasting model has shifted to a more personal, custom consumption model.


10+ years of developing commercial relationships.

Across our teams, products and businesses we’ve developed a wide network of connections into leading companies & organisations, governing bodies, and sports clubs, both in Australasia and Europe.

Ombudsman NZPrivacy Commissioner NZTommy's Real EstateCanteenHuhaCrystal Palace FCSurrey County Cricket ClubSussex County Cricket ClubNew Zealand CricketGreater Manchester Cricket LeagueWellington CollegeScots College
Our Products

Exploring product/market fit, developing user-growth, expanding revenue streams.

With 180,000+ matches recorded – a total of 4.2m replays – My Action Replay is giving sports fans & players the ultimate personal sports tool.

My Action Replay (MAR) brings an affordable, ball-by-ball recording hub to schools, grounds, and clubs.

Our MAR Hub hardware enables coaches, fans, or family members to record 15-30s clips as they score a game in our app – via either a handheld camera, or a pre-installed fixed camera.

How it works: Say someone hits a 4 in a cricket match. The scorer hits ‘4’ on the scoring keyboard in the app, and the camera can automatically record that against who was batting, bowling, time, the current score etc.

We’re giving aspiring players (and their families / fans) the ability to watch grassroots sports live, and re-live every step of the action afterwards.

Our award-winning global cricket player, fan, and organisation engagement platform boasts more than 1.6m users in 50+ countries.

cricHQ is the core of cricket player, club, fan, and organisation engagement & match-based data management across the globe.

Our deeply customised cricket management & scoring system includes player & team management, competition draw/fixture generation & management, and real-time match scoring with optional ball-by-ball video recording via integration with MAR.

In 2017 cricHQ won the Best-Integrated Digital Media award at Sports Tech Awards in 2017, and was a finalist for the same award at UK Sports Tech Awards.

With YoY user growth across the globe, we are developing more user-friendly commercialisation models, while also scaling up into sister-products for different sports alongside our years of industry relationships & experience.

A modern approach to lead generation & sales, Ralli utilises Pricemaker’s foundational conversational commerce software to connect buyers & sellers.

Over nearly a decade of working with big-ticket retailers and car dealers at Pricemaker, we’ve identified key areas where technology can help improve lead generation.

Ralli is an app for Social Media advertising campaigns, posts and customer facing websites that connects an advertiser’s customer queries to the right staff member.

The Ralli chat platform will become an integral component of MAR's Software future for user engagement.

The ultimate platform of locally sourced high quality video content, to help small businesses elevate their brands through social media.

OnVideo Media (OVM) was founded to generate Social Media content, however, it has grown in expertise to produce TV commercials, live streaming for various government departments and has been utilised by MAR to stream live sport, such as the 2019 and 2020 Wellington Open Tennis Tournament, that also doubled as the NZ Championships.

OVM is an invaluable asset for the development of MAR, while maintaining and growing its own revenue stream. It is becoming increasingly important to us as we look to grow MAR. The team has experience that is directly relevant, be it streaming or broadcasting sporting events.

Customers: Tommys, HUHA, Meadow Fresh, GEM Visa, Touch NZ, and the Wellington Hurricanes.

Providing both international & domestic partners the skills and digital tools to confidently move through the trade process.

Outward offers an international and domestic trade escrow platform that helps buyers and sellers reduce payment and delivery risk, while reducing costs and the time required to manage trade payments.

Outward was a 2019 participant in NZ’s leading FinTech accelerator programme sponsored by Xero and Kiwibank.

Our primary industries trade specialists have identified a $2.5trillion addressable market opportunity in international trade and domestic escrow service, as an alternative to a letter of credit from a bank.

It’s early days for Outward — our platform (iOS & Web) has shown significant promise to our clients, some of which are already using it to trade.

Made with 💚 in Wellington, NZ • © Copyright 2021 Playmaker Labs Ltd • All rights reserved